Positioning a Client for Increased Engagement

As a scientific society client looked for opportunities to raise its profile on Capitol Hill, Lewis-Burke organized a congressional briefing and incorporated partner organizations to sponsor the event.  To maximize traction and visibility, Lewis-Burke identified and secured the participation of two well-known organizations with broad membership, as well as a Division Director from the Centers for Disease Control and Prevention (CDC).  As a result, in addition to drawing significant participation to the briefing and promoting the expertise of the client, the event also fostered a strengthened relationship between the client and CDC.  Subsequently, the client and CDC have participated in regular calls and site visits, and the agency has invited the client to partner in a larger workshop involving 200 participants.  Lewis-Burke suggested and organized the congressional briefing to raise the client’s visibility, educate the legislative audience on a timely topic, and lay the groundwork for ongoing collaboration with the CDC.