Positioning a University’s New Capability in Materials Research

Lewis-Burke developed and executed a strategic plan for a university client to highlight and fully leverage a new experimental capability, raise the university’s national profile in national security and materials research, and increase research funding.  The first phase involved briefing key congressional delegations and staff on the project and the benefits of this new capability.  This resulted in inclusion of report language in one of the Senate appropriations bills highlighting the project as a model to emulate; and increased funding in a House Appropriations bill for an academic alliance program, which funds the research and facility operations of the university.  For the  next phase, Lewis-Burke organized a dedication ceremony to make other agencies aware of the unique capabilities, increase research funding and users, and raise the university’s profile. The successful event included high-ranking officials from various federal agencies.  Lewis-Burke also worked with federal agency communications teams and science publications to publish press releases and articles in the media the day of the event.  The coordinated effort resulted in new or increased collaboration with federal agencies on future research projects and a raised congressional profile.